Outdoor Style
After years in the outdoor furniture industry, our client approached us for a fresh take on their brand and website—something more inviting, intuitive, and customer-friendly.
Drawing inspiration from hand-sketched garden design plans, we created charming illustrations that spotlight key messages and guide users seamlessly through the site. Combined with scrapbook-style product photography, the experience feels personal and creative—like crafting your dream garden, one piece at a time.
The logo was updated with a hand sketched fern to soften the look and strengthen the overall brand. Fabric textured backgrounds add to the softness of the site and links to the fabric swatches of the outdoor furniture.
Detail lifestyle photography adds to the luxurious positioning of the products offered and an iconography set was drawn to highlights technical information in an easy to follow format.
Alongside the website, e-shot designs were produced to increase the brands presence.