2 Love My

An established brand 2LoveMy wanted to launch an exclusive skin range targeting the teenage girl/20s market. A full range of 6 products needed their own branding, packaging design, marketing collateral for their exhibitions they regularly attend and a website.

We used a very clean look using the white of the packaging and products and chose a vibrant coral to leap out. The heart from the logo was used as a device on the tamper label to give the branding consistency with a big focus on the Cruelty Free and Organic properties of the products on the front of the label. A pop art element was added to the exhibition stands and giveaways to appeal to the younger girls market and gave the brand a fun feel along with the facts introduced through illustrations on the posters and leaflets.

An e-commerce website was set up alongside to give the client and on-line presence. The product range has seen great success being used on BBC's Glow Up and various West End shows and is launching new products in the near future.